Dubai
is now considered an international tourist hot spot, attracting millions of
visitors each year. This success, which is largely the result of careful
marketing, has resulted in some dramatic changes in Dubai.
One of the main reasons for the recent increase in tourism is that Dubai has launched a massive tourism campaign* in the overseas media*. The Dubai tourism industry has shown on world television images of falcons hunting in the desert and tourists relaxing on the Bur Al Arab beaches. These stunning pictures have created a lot of interest amongst foreigners looking for a luxury beach holiday in an exotic land. It has resulted in more and more tourists coming to Dubai each year.
This increase in tourism has brought with it many changes. One of the most important effects is on the local economy. As a result of this increase in tourist numbers, not only are more and more hotels being built, but there are also many new apartment blocks being built for foreigners who want to visit for longer than a short holiday. These buildings are changing the face of Dubai.
In summary, Dubai's tourism boom* has resulted from a successful marketing campaign, and it has resulted in a dramatic change in the skyline and shoreline* of Dubai.
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