Tourism in France

In an increasingly competitive environment, France has persisted as the worlds

6.9% and the United States with 6.1%. The number of foreign tourists staying for one night

Foreign tourists are mainly from Europe: 17.3% from the United Kingdom, 16.5%

TOURISM POLICY

France’s tourism policy is conducted by the Minister of State, attached to the

Minister for the Economy, Finance and Employment, responsible for Consumer Affairs and

Tourism. It was essentially defined at two interministerial committee meetings on tourism in

·Strengthening France as a destination so as to increase tourist visits;

·Furthering the tourism economy by adapting what France has to offer to tourists’

Demands through quality-related measures;

·Better ensuring access for everyone to holidays in promoting social tourism.

To strengthen France as a tourist destination, promotional activities are

Developed by Maison de la France, a structure established in 1987. The French economy. It manages public information, commercial promotion, media relations

And public relations operations, analysis of markets and communication and advertising

Campaigns.